HOW WILL OSP UPGRADE MARKETING OR OTHER DEPARTMENTS ?

How do you make your business more competitive?

For example, you can apply secrets of success such as the following :-

(1) Leadership abilities or talents approach,
(2) Planning and organizational approach
(3) Organizational charting.

Now, try to plan out your marketing activities e.g.

(1) By products differentions or value-adding strategies etc ?

(2) By quality, efficiency and productivity through SOP?

(3) By effective delegations, coordination and applications of knowledge by staff ?

Still not willing to give up intuitive ad hoc approaches?

...........Try your intuitive solutions for next 3 month and review..............

DEPARTMENT REPORT (MARKETING)

Set the following marketing core activities in a department report (marketing) to carry them out with coordination and quality-time-cost performance.

Core Activity (1) Customer's Needs (a) product differentiation (b) values
Core Acitivity (2) Price/Cost (a) price/volume analysis (b) cost/price ration
Core Activity (3) A & P Program - 4 Ps (a) promotion (b) place
Core Activity (4) Sale: (a) interest list (b) call list.

Marketing staff no longer need to keep guessing what need to be done and instead can carry out tasks with efficiency and commitments.

Just oversee the 4-step marketing processes and monitor them with quantified feedbacks of "1", "2" "3" representing "non-attained", "attained" and "excellence" based on quality-time-cost criteria via the Call Centre (Management Report) for processing solving diverse problems to reach goals and objectives.

Customers' needs and wants, cost/price responses and marketing programs are consistently attended to with coordination and knowledge application at all level using the 4-part tasklines.

Use OSP Call Centre processes to implement your marketing plan to realise success.

Please contact me if you are still unable to upgrade your company performance after 3 months !!!